Ripley's Believe It or Not! Times Square is New York's newest attraction located in the heart of Times Square. As the largest Ripley's in North America, we boast over 500 astonishing real artifacts on display, 20 themed galleries, and dozens of interactive elements.

As you meander through over 20 themed galleries spanning two floors, discover new surprises around every turn. Where else can you take a photo where you’re only half a person, a head in a jar, covered by live cockroaches, or hanging off the top of the Empire State building? 

Ripley's showcases the world's most remarkable and outrageous collection of natural, scientific, artistic, and human oddities. With our All Access - Ultimate Adventurer pass you'll take an incredible journey in the footsteps of the world’s most famous explorer, writer, radio and television personalities – Robert Ripley. Experience adventures to far away lands, encounters with astonishing people and the discovery of objects so outrageous that they must be seen to be believed.

Buttons will light up and buzz around you and you only have seconds to turn them off. The more buttons you hit within the time limit the more points you earn! Compete against the clock or challenge a friend! Available with your Ripley’s admission.