Paulista Avenue
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Our most recommended Paulista Avenue Tours

São Paulo City Tour: MASP, Paulista Avenue and More

1. São Paulo City Tour: MASP, Paulista Avenue and More

During this 5-hour city tour you’ll see the top landmarks and monuments of São Paulo accompanied by a local guide. There will be a number of stops along the route to visit sites of particular interest. The first stop on the tour is at the Pacaembu Football Stadium, located near Charles Miller Square. You’ll have the opportunity to visit inside the stadium. Continue to Paulista Avenue, the business center of the city, and see the MASP, Trianon Park and other important buildings. Visit the House of Roses, a historical structure from the country’s coffee era. The next stop will be in the Ibirapuera area. Stop to take photos at Ibirapuera Park and of monuments such as the Obelisk, Bandeiras Monument and the Palácio 9 de Julho. Finally you’ll reach downtown São Paulo, where the city was founded. Drive through the Liberdade neighborhood (Japanese town) and stop to visit the Sé Cathedral and the Pátio do Colégio. If you like you can try a local coffee drink at a coffee shop. The tour continues, crossing the old center, and passing by the Church and Monastery of St. Benedict, Municipal Theater, Anhangabaú Valley, Republic Square, Duque de Caxias Monument, São Paulo Concert Hall and other important historic buildings. Finish off with a visit to the Luz railway station and see the Luz Park and the Pinacoteca.

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Private São Paulo City Tour

2. Private São Paulo City Tour

São Paulo has more than 12 million inhabitants, 362 libraries, 58 museums, 69 theatres and concert halls, and many other cultural venues. Founded in 1554, the city expanded in the late 19th and early 20th centuries with the arrival of immigrants from all over the world, transforming the small village it used to be into the big cosmopolitan metropolis it is today. This city is the perfect place to get in touch with the different facets of the vast Brazilian culture. Don’t miss out on this private and tailor-made tour of this fascinating city. Join a knowledgeable tour guide in a private car or van, and get to know São Paulo. Enjoy sightseeing, walking around downtown, and visit amazing spots like the Pacaembu Stadium, Paulista Avenue, Ibirapuera Park, Se Cathedral Square, Luz Station and many, many more! The architecture of São Paulo is very rich – from old houses of the coffee barons to the modernistic style of Oscar Niemeyer, every street of the city’s expanded center has a hidden architectural gem. Art lovers will find amazing museums and cultural centers with the best of Brazilian and international art. The diversity of people also lends itself to a huge variety of cuisines to taste and explore.  Simply tell your guide what you’d like to experience and you’ll build the perfect day together.

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São Paulo City: 5-Hour Private Tour

3. São Paulo City: 5-Hour Private Tour

Visit the main attractions of São Paulo for a great introduction to the city, and learn how a small village became one of the biggest and most diverse cities on the planet. With a population of over 11 million, São Paulo is the most cosmopolitan city in Brazil and attracts visitors from around the world. On this 5-hour tour priced for up to 2 persons you’ll see important landmarks, including the Neo-Gothic Catedral da Sé, completed in 1967 after more than 50 years of construction. Travel by air-conditioned vehicle, riding through the financial district, along Avenida Paulista. Visit the city’s most traditional food market and discover diverse neighborhoods, such as the Asian enclave of Liberdade, home to the largest Japanese population outside of Japan. You will also get to visit Vila Madalena, the artistic-bohemian neighbourhood of São Paulo. Get a better understanding of São Paulo’s cultural life, admiring Oscar Niemayer’s Edifício Copan and the concrete and glass São Paulo Museum of Art (MASP).

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São Paulo: Full-Day Guided City Tour from the Port of Santos

4. São Paulo: Full-Day Guided City Tour from the Port of Santos

You’ll begin your tour by being picked up as soon as you disembark your cruise ship, enjoying a private transfer to São Paulo, Brazil’s largest city. The route of your journey will be a memorable one, traveling on Serra do Mar road alongside a pristine forest reserve. Once in São Paulo, you’ll first start by visiting the downtown area, the Liberdade neighborhood, where the Japanese settled in São Paulo at the beginning of the 20th century. Your next stop will be a prominent municipal market in town, the best place to get in touch with a whole range of local products and to learn something about São Paulo culture and gastronomy. After this, you'll pass by the renowned Paulista Avenue, located in one of the city’s bustling financial districts before stopping off at Ibirapuera Park, an area of lush greenery spanning 158 hectares that was inaugurated in 1954. When the tour finishes, you’ll be driven back to the port of Santos.

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São Paulo: Private 3-Hour Architecture Tour

5. São Paulo: Private 3-Hour Architecture Tour

São Paulo has a wide mixture of architectural styles that vary from colonial buildings made out of organic materials to different European styles that have been strongly developed in Brazil since the middle of the XIX century. You can see all of these types of buildings and more during a 3-hour architecture tour. On your excursion, you will see samples of Colonial, Neoclassic, Eclectic, Art Noveau, Art Deco, Neocolonial, Modernist, Brutalism, and Contemporary architecture that coexist within the city. Learn more about famous architects who have done important projects in São Paulo, such as Ramos de Azevedo, Oscar Nyemeyer, Paulo Mendes da Rocha, Vilanova Artigas, Lina Bo Bardi, Ruy Othake, Isay Weinfeld, and many others, discovering how they helped the city to become an impressive and vibrant architectural destination.

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São Paulo Street Art Tour

6. São Paulo Street Art Tour

See some of São Paulo’s most famous works of art on this graffiti tour of the city. São Paulo is proud of its various murals and public art pieces which they call “grafites”, and they are protected and revered by the local people. There are many well-known artists all with varying styles, which will be explored on this street art tour. Your guide will talk you through each artist and style, while giving you a narrative of its rich history in the process. Visit downtown São Paulo, including the neighborhoods of Vila Madalena, the main bohemian area of the city. Once you’ve been introduced to the art, the tour will finish at a Street Art Gallery, where you can browse the various pieces and learn more about this unique art form.

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São Paulo: Paulista Avenue Walking Tour

7. São Paulo: Paulista Avenue Walking Tour

Begin your tour at Japan House on the remarkable Paulista Avenue, where your guide will provide you with some historical background on the area. Continue on a walking tour that is sure to impress you not only with its appearance, but also with its rich history. First up see the Santa Catarina Hospital, Casa das Rosas, Sesc Avenida Paulista, street artist Eduardo Kobra's murals, Itau Cultural Institute, State School Rodrigues Alves, and the Pasteur Institute.   This tour offers stops en route for pictures, contemplation, exploration, snacks, and a little souvenir shopping. Paulista Avenue is home to outstanding happenings that draw millions of people throughout the entire year.   Continue to see the FIESP Building, the São Paulo Museum of Art (MASP), Trianon Park, July 9 belvedere viewpoint, Gazeta Building, Alameda Ministro Rocha Azevedo, Residência Joaquim Franco de Melo, Augusta Street, Conjunto Nacional and Livraria Cultura book store, and the Instituto Moreira Salles. Get to know all about the history of this area while walking at a smooth pace with several stops.

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São Paulo: Paulista Avenue Highlights Walking Tour

8. São Paulo: Paulista Avenue Highlights Walking Tour

Avenida Paulista has represented the economic center of the city of São Paulo from the 50s until today. The modern age finds it littered with skyscrapers and banks, a development of which your guide explains to you throughout this guided tour. Walk along what was the old Avenida path when this was a rural area, using your imagination to understand how strongly change has affected the area. Encounter the Instituto Moreira Salles, a brand-new cultural center dedicated to cinema and photography. Your tour then concludes at the Casa das Rosas, which is one of the most recent examples of Paulista architecture of the last century. Talk about coffee, business, and architecture, as your guide describes to you how the economic boom and the growing economic spiral of the last 150 years have made São Paolo one of the most important cities in the world.

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Other Sightseeing Options in Paulista Avenue

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What people are saying about Paulista Avenue

Overall rating

4.9 / 5

based on 28 reviews

My friend and I had an amazing experience with our guide Mauro, we loved it! We took a tour of 4 hours and he showed us many different places and neighborhoods all around São Paulo. He's very knowledgeable and gave us many insights into the history of the city. Very recommendable to anyone who wants to know the different places of São Paulo, enjoy having a guide which knows a lot, and who wants a nice person as a guide!

Mauricio was a great guide very informative and interesting tour. Definitely recommend if you’re looking to hit all the best cultural spots in the city.

Mauricio was a great tour guide. He answered all our questions and gave us also good insights into the Brazilian culture. We loved this tour!

What a great tour! We saw all the great spots in São Paulo by a knowledgeable and super nice guide. Thank you Luis!

Great guide Luis told us a lot about the city and replied all our questions!