Rent, Ride, Repair, Park, Fun! The Bike Center is professionally operated with a mission to inspire people to ride bicycles for the benefit of one’s health, spirit and planet. We offer top notch guided tours led by local experts. Don’t need a guide, come check out the widest selection of bikes for the whole family to enjoy a self-guided ride in the city or along the beach. We are here to help you plan your next bike adventure in Santa Monica or Culver City.